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Consumer decision is the process by which a consumer identified his needs and requirements along with collecting proper information, evaluating alternatives and making purchasing decisions. These actions of a consumer are determined by psychological and economic factors that are influenced by culture, social values and groups. The complex concepts of buyer decision process makes students confuse and they lack confidence in making a valuable assignment. To help students studying consumer buying decision process TutorVersal is here to help them with the best consumer decision process assignment help within the hand in time.
The decision process of a customer consists of five different steps, namely, search of good information, requirement of the recognition, buying behavior of the customer, customer’s behavior post-purchase, and assessment of the alternatives. These decision making steps can provide guidance to the marketers in order to understand and communicate effectively with the consumers. Consumers do not work in the same process always; the movement can also depend on the product type, the consumers buying stage and their financial status.
There are three different ways through which the consumers recognize their critical wants. The first and the initial way is when a particular consumer becomes irritated with the functioning of the product that they had bought. Marketers always use advertisements, brochures, free-tests, etc to promote the product so that the consumer buys it. Another way is when the consumer runs out of the product. Marketers tempt customers to buy their product by offering them free vouchers, deals, contests, etc. The last way is if the consumer becomes aware of a better product than he is currently using. Marketers attract consumers by creating upgraded versions of their products.
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