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Marketing is an area of study which is concerned about the successful communication of products & services of a business entity to its larger audience and prospects. Marketing has evolved as a subject of study throughout the second half of the 20th century and in modern day business world, it has become one of the most important departments of every corporate house.
Marketing as a subject includes Strategic Marketing, International Marketing, Advertisement, Marketing Research, Digital Marketing, Search Engine Marketing, Branding, Social Media Marketing, Content Marketing and Inbound Marketing as subcategories and correlated application fields. Students should be well versed in communication & negotiation skills, leadership skills, online & technical skills as well as analysis skills to be successful marketers.
Graduates passing out in Marketing & allied subject domains can easily secure employment in marketing & advertising consultancies, marketing & sales department of different corporate agencies, digital and social media firms as well as banks and other financial institutions of importance.
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